Theory of Change
Explore the foundation for how we deliver sustainable, positive impact across Malaysia. This robust framework guides every initiative, ensuring our actions are strategic, measurable, and aligned with our vision for a brighter future.
Lasting Change Through Strategic, Collaborative Action
At Yayasan PETRONAS, we are committed to driving positive, lasting social and environmental impact in Malaysia by addressing root causes and not just symptoms.
Our Theory of Change (TOC) framework underpins all our programmes across Education, Community Well-being & Development, and the Environment, ensuring they are impactful, scalable, and sustainable.
A Clear Guide for Measurable Impact
Our Six Step Approach to Creating Sustainable Social Impact
Write a supporting narrative to explain the logic
Test to qualify feasibility of the Theory of Change
Develop relevant indicators to measure outcomes and assess performance
Identify interventions or actions required
Map backwards to connect outcomes to long-term goals
Identify long-term goals
Data-Driven Measurement & Continuous Improvement
Set and monitor clear, outcome-based indicators.
Rigorously evaluate programme effectiveness.
Use evidence and feedback to refine approaches and scale successful interbentions.
Flagship programmes like Program Duta Guru and Memperkasakan Kesejahteraan Rakyat (MEKAR) exemplify this approach by delivering measurable improvements and scaling impact continuously.